How to Create User Friendly Web Site

Making a web site to promote business is an essential step for any, whether big or small business organization. As we living on the age of technology, making a web site is not a complex thing at all. But the secret of success lies on how good the search engine optimization ranking is. In this competitive age, the web site which is the representative of one’s business should design in a user friendly way. Otherwise the browser will not feel attracted towards the web site and traffic rate will be low. There are some basic rules for making a user friendly web site.


Simple look is the corner stone of the success of any web site. A look that soothes the eyes impresses the visitors more than flashy, loaded with function appearance far before they read a single line of the content.

The focus of any web site should be its visitors. The web designers always keep in mind who are the target customers of the web site. Whenever the readers find the web site irrelevant or not up to date with current information, they leave the web site. The page loading time should be minimal as there are so many things in the web to catch up as soon as possible.

Try to make the search process simple and prompt because simpler work will definitely reward you with great traffic. Simple and clear navigation is also very important to help the users. It is important to delivery your proper message to the surfer in just 11 seconds or they will move to another site the then. Do not confuse your visitors with different symbols without any note. Use symbols related to the theme and subject matter of the page. Having a site map is always a marvelous idea because it helps the readers to find out the exact location.

The content of the web must be relevant and logical to the theme of the web site. Any movie buff never impresses to see tech related article on a movie web site. Identifying your target customer and trying to fulfill all their need show your care for the visitors of your site. The language of the content must be easy to understand. As web is for all the people of the world wide, complex terms make the communication unsuccessful. 

There must be some links of the related web pages on your web site. Including a site search engine by which user can search the site using some keywords is a great sign for a user friendly search engine. 

A Guideline to create E-commerce web site

Are you trying to expand your business? Do you want to give exposure of your small enterprise all over the world? Then you have to create an e-commerce web site to sell your product or service. Through an e-commerce web site, you can provide the information about your product or service, reviews of those, shopping details and customer service. First of all you have to get good SEO ranking and visibility to your potential buyers. Then your web site must have the power to convince your customer to buy from your online shopping cart and change your potential buyers to your regular customers. So you must follow some sorts of guidelines to get maximum profit from your online shopping cart.

Most importantly, always keep your target audience in mind because you create the web site for them. So you have to understand their needs that they get fully satisfied from your e commerce web site. Structure your web site in such a manner that it impresses your visitors and compel to stay on your web site.

You must focus on your product or services. If you want to sell a particular category of product or a variety of range would be available on your online shopping cart. If you have more than one category, then you should arrange them in a sequence which helps the customer to find out their requirements and to get visibility.

One should also identify the primary product if he or she has more than product offering on the web site. He has to set a particular strategy for the product. This online marketing strategy must target the buyers of your niche.

You must treat your customer as your guest. You can provide them a fast shopping experience on your e commerce site. Try to put a display indicator to inform them where they are, to guide them through out the process. Clear and obvious labeling buttons like, ‘Add to Cart’ and ‘Shop all Departments’ help the customers more to understand all the facilities of your web site.

Convince your customer that your product or service is best than the rest of the market. The price on your web site must be competitive and pocket friendly to the customers. In this way, they can get best quality product in minimum economic range. You may provide lowest shipping charge or free shipping if the margin permits.

Provide pages with intended product details for your customer. Add pictures of your product from different angles, relevant video, testimonials, review and rating buttons on that page.

While designing an Ecommerce web site, the usability must get the preference. Use soothing colors and background which will be pleasing to the eyes of the customers. The navigation must be easy and clear. Fresh and relevant information, nicely arrange products, visible fonts and personalized services impress your customers surely.

Most importantly make your Ecommerce web site search engine friendly. If it is not visible to the customers all of your attempt of profit will be in vain. The SEO strategy of your web site should be monitored and evaluated continuously.   

After having this discussion, if your are feel confused how you can create an Ecommerce site for your business to make profit in your business, there are several companies in the market who can do the job on behalf of you. Global Associates is a clear winner among those companies. You can get wonderful assistance in creating your web site. They can design and develop your Ecommerce site, put search engine optimized content of product details and review, give SEO service for it and keep maintain your site for future update. 

A list of PR Directory

 I in no way advocate the mass-submitting of press releases using automatic submission tools, or even manually submitting to large numbers of free press release distribution sites on this list or not. Frankly, my thoughts are this: If you spend the time to do that, you’re an idiot. If you spend the money to have someone else do that, you’re an idiot. If you think press releases are about nothing but quick backlinks on PR sites (where they get buried to the archives within a day) and the scraper sites that pick up the feeds, you’re twice the idiot of the other groups.

If you’d like to distribute your press releases for free in a way that’s actually effective:

A) make sure you have something newsworthy to say,

B) make sure your press release is written professionally (or at least isn’t total crap or a blatant advertisement), and

C), follow the free press release distribution tips I’ve already laid out previously.

Also, I haven’t submitted press releases to each of these sites. If I’ve made an error and a site isn’t in fact free, let me know, and I’ll remove it. If I’ve missed a free press release distribution site, please let me know, and I’ll add it.

And on that note, here is it… the BIG list of free press release distribution sites:

• 1888PressRelease.com
• AddPR.com
• BizEurope.com
• eCommWire.com
• Express-Press-Release.com
• Free-News-Release.com
• Free-Press-Release.com
• Free-Press-Release-Center.info
• FreePressIndex.com
• FreePressRelease.co.cc
• FreePressReleases.co.uk
• i-Newswire.com
• IndiaPRWire.com
• MediaSyndicate.com
• MyFreePR.com
• NewswireToday.com
• PageRelease.com
• PR.com
• PR9.net
• PR-Inside.com
• PRCompass.com
• PRlog.com
• PRurgent.com
• PRzoom.com
• PressAbout.com
• PressBox.co.uk
• PressFlow.co.uk
• PressMethod.com
• PressRelease.com
• PressReleasePoint.com
• TechPRSpider.com
• TheOpenPress.com

Remember, if you see something that shouldn’t be in this list, email me or leave a comment, and I’ll remove it. If you know of other free press release distribution sites that aren’t here, let me know that too, and I’ll add them if they’re appropriate. On that note, please don’t ask me to add any “article directory” links here. They are NOT the same thing as press release distribution sites, no matter what you’ve seen posted in webmaster forums. And at this point if you don’t know the difference between articles and press releases, you can pretty much join the groups I mentioned earlier in this post.

Now people can quit asking for a list… now please quit asking for a list!

Benefits of customized web design

Customized Website designing

Among the few reasons for the success of online business, gathering traffic is the most important one. Now days, it is very hard to make a distinct identity on the Internet as each and every one try to make feel their web presence. And the perfect tool to face this challenge is customized web design. It offers many advantages to the online business to make profit. A substantially custom made web site not only attracts its readers but also makes an impact on them. A professional looking web site with the up to date information create a place of credibility on the reader’s mind.

A customized web site is the signature of the company. It does not contain any general and irrelevant material. The proper web design and appropriate content represents the actual identity of the organization. For example, on the web site of a sport product should not contain news about photography. Because anyone interested in photography never search on a sport product web site. On the other hand anyone looking for sports product will find the content of web site irrelevant and become not interested about it. So in this time of cut throat competition, a company can strategically put their products and service on the customized web site to draw attention of the customers and enhance the appeal of the company on the mind of them.

You may choose the design of the web site according to the theme and goal of your company. It would be the perfect representation of your organization. So your corporate strategy can turn out into reality via this web site.

This is also a way to beat your competitors and stay ahead on the league creating your own touch on your respective business field. If your target customers find that your web site is different and you keep their requirement on your mind while creating this web site, your product or service will excel for sure.

The customized design web site will become the belonging of the company as it is their own trademark. This is the corporate identity of your company. The design is all yours and remains protected.

This is also very cost effective process because of highly competitive and saturated market. Each and every company is ready to serve you the tailor made services in a pocket friendly budget.

While designing the web page, you remember that the design should deliver the right message to the customer. So the professional look and feel should enhance the acceptability to the readers.

Tips for good web writing

When you write for internet, always keep in mind that the readers get distracted very fast. So write in such interesting way that reader gets stuck on the monitor. As writing on paper is very different from online writing, the writer always recognizes the need of the target reader and keeps focusing on it. As the content is the king of web site it is the main traffic generator. For this, one has to be very careful while writing for web. There are some guidelines for writing web content.  

Ø      Relevant content: Always keep your content relevant and up to date. The readers generally visit a web page to read the content. So an interesting content attract the readers definitely. And always make sure that the information you are providing is important to them and writing exclusively for them.

Ø      Inverted Pyramid: Put your conclusion on the introduction and then start discussion and illustration on that point.

Ø      One idea in one paragraph: Generally people don’t read web page rather they scan them as per the study. So a short and to-the point paragraph has more appeal to the readers than the long one.

Ø      Secrets about formats: Use list instead of paragraph because it is more eye-catching. And the list limits within 7-10 points as study shows that general people can remember 7-10 points at a time. And most importantly write short sentences which only deliver the exact information. Try to include internal sub-heading to make it more attractive. Use of bullets makes your content more attractive to the readers. Always put the links in such a way that they become part of your writing.

Ø      Keyword factor: Any web page gets its search engine optimization by scanning the keywords of the web page. So keep repeating the keywords but do not disturb the natural flow of your writing.

Ø      Tit-a-tit Style: Try to write in communicative language. As soon as readers get attached with your written communication, they started to like it. A simple, easily understandable communication is more effective than the complex one.

Ø      Avoid Passive voice: The passive voice should be avoided by the writers. They should use active voice. Because the easier the writing is to understand, more likely the customers go through your words.

Ø      Increase readability: The information of the content should be in easy and flawless language. In this way, one can surely follow the content of the information.

Ø      Be original: Always follow your own style of writing. You may copy ones style of writing which you admire most. But this will not give you, your original flow of writing. You make your own style – differently.

Accuracy: After completion of the article, carefully check if there are any spelling and grammar mistakes. Because a small mistake on the web page may damage the credibility of your writing.