How to Create User Friendly Web Site

Making a web site to promote business is an essential step for any, whether big or small business organization. As we living on the age of technology, making a web site is not a complex thing at all. But the secret of success lies on how good the search engine optimization ranking is. In this competitive age, the web site which is the representative of one’s business should design in a user friendly way. Otherwise the browser will not feel attracted towards the web site and traffic rate will be low. There are some basic rules for making a user friendly web site.


Simple look is the corner stone of the success of any web site. A look that soothes the eyes impresses the visitors more than flashy, loaded with function appearance far before they read a single line of the content.

The focus of any web site should be its visitors. The web designers always keep in mind who are the target customers of the web site. Whenever the readers find the web site irrelevant or not up to date with current information, they leave the web site. The page loading time should be minimal as there are so many things in the web to catch up as soon as possible.

Try to make the search process simple and prompt because simpler work will definitely reward you with great traffic. Simple and clear navigation is also very important to help the users. It is important to delivery your proper message to the surfer in just 11 seconds or they will move to another site the then. Do not confuse your visitors with different symbols without any note. Use symbols related to the theme and subject matter of the page. Having a site map is always a marvelous idea because it helps the readers to find out the exact location.

The content of the web must be relevant and logical to the theme of the web site. Any movie buff never impresses to see tech related article on a movie web site. Identifying your target customer and trying to fulfill all their need show your care for the visitors of your site. The language of the content must be easy to understand. As web is for all the people of the world wide, complex terms make the communication unsuccessful. 

There must be some links of the related web pages on your web site. Including a site search engine by which user can search the site using some keywords is a great sign for a user friendly search engine. 

A Guideline to create E-commerce web site

Are you trying to expand your business? Do you want to give exposure of your small enterprise all over the world? Then you have to create an e-commerce web site to sell your product or service. Through an e-commerce web site, you can provide the information about your product or service, reviews of those, shopping details and customer service. First of all you have to get good SEO ranking and visibility to your potential buyers. Then your web site must have the power to convince your customer to buy from your online shopping cart and change your potential buyers to your regular customers. So you must follow some sorts of guidelines to get maximum profit from your online shopping cart.

Most importantly, always keep your target audience in mind because you create the web site for them. So you have to understand their needs that they get fully satisfied from your e commerce web site. Structure your web site in such a manner that it impresses your visitors and compel to stay on your web site.

You must focus on your product or services. If you want to sell a particular category of product or a variety of range would be available on your online shopping cart. If you have more than one category, then you should arrange them in a sequence which helps the customer to find out their requirements and to get visibility.

One should also identify the primary product if he or she has more than product offering on the web site. He has to set a particular strategy for the product. This online marketing strategy must target the buyers of your niche.

You must treat your customer as your guest. You can provide them a fast shopping experience on your e commerce site. Try to put a display indicator to inform them where they are, to guide them through out the process. Clear and obvious labeling buttons like, ‘Add to Cart’ and ‘Shop all Departments’ help the customers more to understand all the facilities of your web site.

Convince your customer that your product or service is best than the rest of the market. The price on your web site must be competitive and pocket friendly to the customers. In this way, they can get best quality product in minimum economic range. You may provide lowest shipping charge or free shipping if the margin permits.

Provide pages with intended product details for your customer. Add pictures of your product from different angles, relevant video, testimonials, review and rating buttons on that page.

While designing an Ecommerce web site, the usability must get the preference. Use soothing colors and background which will be pleasing to the eyes of the customers. The navigation must be easy and clear. Fresh and relevant information, nicely arrange products, visible fonts and personalized services impress your customers surely.

Most importantly make your Ecommerce web site search engine friendly. If it is not visible to the customers all of your attempt of profit will be in vain. The SEO strategy of your web site should be monitored and evaluated continuously.   

After having this discussion, if your are feel confused how you can create an Ecommerce site for your business to make profit in your business, there are several companies in the market who can do the job on behalf of you. Global Associates is a clear winner among those companies. You can get wonderful assistance in creating your web site. They can design and develop your Ecommerce site, put search engine optimized content of product details and review, give SEO service for it and keep maintain your site for future update.