When you write for internet, always keep in mind that the readers get distracted very fast. So write in such interesting way that reader gets stuck on the monitor. As writing on paper is very different from online writing, the writer always recognizes the need of the target reader and keeps focusing on it. As the content is the king of web site it is the main traffic generator. For this, one has to be very careful while writing for web. There are some guidelines for writing web content.
Ø Relevant content: Always keep your content relevant and up to date. The readers generally visit a web page to read the content. So an interesting content attract the readers definitely. And always make sure that the information you are providing is important to them and writing exclusively for them.
Ø Inverted Pyramid: Put your conclusion on the introduction and then start discussion and illustration on that point.
Ø One idea in one paragraph: Generally people don’t read web page rather they scan them as per the study. So a short and to-the point paragraph has more appeal to the readers than the long one.
Ø Secrets about formats: Use list instead of paragraph because it is more eye-catching. And the list limits within 7-10 points as study shows that general people can remember 7-10 points at a time. And most importantly write short sentences which only deliver the exact information. Try to include internal sub-heading to make it more attractive. Use of bullets makes your content more attractive to the readers. Always put the links in such a way that they become part of your writing.
Ø Keyword factor: Any web page gets its search engine optimization by scanning the keywords of the web page. So keep repeating the keywords but do not disturb the natural flow of your writing.
Ø Tit-a-tit Style: Try to write in communicative language. As soon as readers get attached with your written communication, they started to like it. A simple, easily understandable communication is more effective than the complex one.
Ø Avoid Passive voice: The passive voice should be avoided by the writers. They should use active voice. Because the easier the writing is to understand, more likely the customers go through your words.
Ø Increase readability: The information of the content should be in easy and flawless language. In this way, one can surely follow the content of the information.
Ø Be original: Always follow your own style of writing. You may copy ones style of writing which you admire most. But this will not give you, your original flow of writing. You make your own style – differently.
